It’s a common question which we get asked daily by our clients; “how often should I be updating my social media accounts?”. This is infact two questions. The first, “how often should I update my status(es)?” and the second, “how often should I update my online profile(s)?”. By separating this question into two parts it is easier to understand what you need to do, when you need to do it and why you should be doing it. Everyone has a slightly different goal with their social media accounts, but when job hunting, the main goal should be to improve your networking endeavours and ultimately get a new job offer. So, by ensuring that your online profiles are fully optimised – and continue to be updated and optimised as time goes on – and that you’re utilising the available features, such as updating your status, you’ll start to see results and achieve the tasks you set out to achieve. For the purpose of this article we’re going to focus on the two main social networking platforms for professional networking and job hunting; Twitter and LinkedIn. Whilst both have a public profile and allow for status updates, Twitter’s profile is very limited (limited to a short bio, small profile picture and website address link), but it’s status update feature is the focus and very effective, and LinkedIn’s profile is very advanced (your digital CV) and the status update feature is less of a focus – although it is very good. Keep your profiles updated! Updating your Twitter profile is simple and doesn’t require too much thought. All you need is a profile picture, a header image (very much an optional extra) and a bio. Keep the bio short and simple (anyhow, Twitter limits your bio character count to 160), and be sure to highlight information such as your current position, industry, project and location. Also, don’t be afraid to share a hobby or interest of yours. My Twitter bio reads “Social Media Marketing @CareerIntel & lover of #British comedy.” with a link to the Career Intelligence Blog. Every couple of months you should look at your Twitter profile and see if there is anything you can change, add or remove. You might have a nice new (professional) picture that you want to use, or you’re working on an interesting new project you want to highlight in your bio, or maybe you’ve taken up a new hobby you want to share with your connections. Be sure to keep your profile fresh and interesting as you go along. LinkedIn is, however, much more of a complex platform and one that requires a lot more time and consideration when updating (and keeping updated!). You must ensure that you update your profile in a way that represents you in the best way possible as an experienced professional and that your key achievements are highlighted. You can find out more about updating your LinkedIn profile here. Worked on a new project? Keep everyone updated! As far as your profile is concerned, this only applies to LinkedIn, which has the features and capabilities of showcasing new and past projects in a way that backups your level of experience and aids in your job hunt and / or on-going networking endeavours. Say, for example, you’ve just been working on a two-month project in the Dubai office of the company that you work for, with a new team and a specific set of goals and achievements, then you should update your profile to highlight this. This will allow colleagues, recruiters, potential employers and so on to see an up-to-date list of projects and experiences that you have been involved in. What a status update can do for you… Updating your status is a way of sharing information and news with your followers. This can be your own updates, a shared news story or discussion, and even a URL link or picture. You might be travelling to one of the offices abroad or an industry event for a few days and you want to inform all of your followers of this. You could write a short update such as, “Heading to the yearly financial meeting at the #Dubai office for 5 days. Would be great to meet up with anyone who’s out there!”. This will allow you to connect with any friends, colleagues or industry people in that location at that time without having to think of everyone who is out there and email them individually – it’s a time saving and efficient method. It is also important to ensure that you’re seen as a thought leading individual who is up-to-date on the latest news within your industry, so by sharing daily or weekly updates on topics and discussions will demonstrate this to others. You might choose to update your status with a brief thought on the latest news along with a URL link to a news story that discusses this subject in more depth. Another post (on the same day or another) could be more relaxed, so if you were travelling to the meeting in Dubai you could post a picture of the plane at the airport, or of you arriving at your destination. Pictures are always interesting to look at (remember, they speak a thousand
words!) and they’re a great way of engaging with people in a different way to just a text update with a link. Keeping a historical timeline of your whereabouts, experiences and goings-on will help people to feel more connected with you and they’ll be able to better understand what you’ve been up to. This can be a great way of reconnecting with people when you next see them – you’ll have something to discuss if they’ve been following your updates. How often should you be updating your status? Both Twitter and LinkedIn can be updated multiple times each day, however I would recommend you focus your LinkedIn for professional updates 2 – 3 times per week, and Twitter for all types of updates (professional, images, fun) throughout the week. If you can Tweet 1 – 3 times each day, 5 days per week that is ideal, spreading your updates throughout the day – unless you’re Tweeting about specific news stories or events that are happening live. We have created a social media content calendar that is FREE TO DOWNLOAD today and this
will help you to plan your Twitter and LinkedIn updates throughout the week. View the examples we have used for Career Intelligence and adapt the calendar for your own personal updates and get into a routine of updating your status’ regularly and start to build your network of engaged followers. Download your Social Media Content Calendar now. Understanding the differences between Twitter and LinkedIn is the first step to take. Your LinkedIn requires a lot of thought and consideration on the public profile front, whereas Twitter is more of a day-by-day update platform. Updates should be well considered and if possible, planned. Updates on LinkedIn should be professional and every couple of days and updates on Twitter should be more regular – and you can update it with the occasional not-so-professional update such as a picture or article / news story.
Start using our content calendar, view the Career Intelligence examples, compose your own updates and post to your social media profiles!