Many older business professionals need, or simply want, to keep working well into their fifties and sixties to supplement income and boost long-term retirement resources. But job hunting can become a colossal challenge here in the twilight of your professional years.
For many older individuals, technology is a barrier to finding new employment. Many hiring managers are skeptical about the tech savviness of 50-plus years old employees. There’s an unfortunate perception out there that once you hit a certain age you give up on technology. And falling behind with technology is de facto falling behind in business. Older individuals looking to transition into a new career need to shake off this stigma. One critical way of achieving this is through fully taking advantage of social media.
In a competitive job market, it’s hard to overstate the importance of networking, differentiating yourself and highlighting the value you can provide to a business. Social media networks offer some invaluable means to those ends through sharing expertise and making new connections. Sharing expertise can be as simple as sharing a link to a relevant article or webpage alongside your own comment, or answering a question in a LinkedIn forum.
As a business professional, social media provides fantastic resources. One of these great means is the ability to find out about job openings anywhere in the world. There are also positions listed on social media that are not listed on other websites and job forums. Networks such as LinkedIn even enable members to apply directly to job openings by clicking the “Apply Now” button. Older job searchers are also able to add a cover letter and resume to their profile, making it simple and convenient to search its database.
Did you know that recruiters and hiring managers use social media like LinkedIn and Twitter more than emails? Research even suggests that they probably click on the LinkedIn site approximately one hundred times per day, minimum. By just being active on such social networks, you’ll instantly increase your visibility and professional reputation. Be sure to use the right keywords on your social profiles and to have an active presence within groups and events. By doing so, you’ll be seen and targeted very quickly.
Further, social media such as Facebook, Twitter, and LinkedIn enable hiring managers to get a better perception of who you are outside the confines of a CV or cover letter. In these traditional documents, it is far simpler to quickly alter your image and present a less genuine representation of your background and capabilities. A social media search, however, would present a better look into your everyday behavior and preferences.
The mere fact that you are active and proficient on social platforms also provides an indicator that you can keep up with technological advancements and the constantly-evolving pace of business practices. If you are using LinkedIn, have a industry-specific blog and you’re on Twitter, it’s going to be hard for people to assume that you can’t learn new position-related skills.
It is important to remember that social media won’t necessarily produce immediate results. Just like any worthwhile action, it takes time and perseverance to build a strong and successful social media persona. However, these efforts will surely be rewarded with the contacts made, information learned, and opportunities made available via social media.
Social media has revolutionized the globe. It has impacted every facet of our lives, including how we engage as business professionals. Understanding how to master social media can maximize your ability to capitalize on a job search and acquire the position you desire, even as an older professional.
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