Mastering The Art of Personal Branding Online

Mastering The Art of Personal Branding Online

Last week we had a brief insight into understanding the power of personal branding
Today we will be looking into how we can make an impact online.

“We cannot change who we are but we can change what people see.”

Now ask yourself, what do you want people to see? And then take into consideration where they can see it.

Google being the primary search engine for users worldwide.

Step 1) Google yourself.

Step 2) Take note on each of the websites which appear (is the information about you, or someone else with the same name?)

See which websites come up at the top end of the search results. They would almost always be Linkedin, Twitter and Facebook. Considering you have a presence on each of these websites.

Step 3) Tailor the information on these websites to suit how you would want to be projected.

Take into consideration the angle you would like to take.

First impressions are important, and nowadays they’re often created through the first glance at a social media platforms.

Linkedin:

Are you looking for a new job? Promoting your own business? Or would just like to rebrand yourself.

Assure that your presence on Linkedin is stronger than ever with these 3 points to get you started.

1) Your profile – Image within itself holds a lot of weight to a first impression. It is basic human nature to build up an assumption about somebody based on what they look like. As unethical as it may seem, we all do it.

For example, if you saw a connection request come in with somebody dressed as a member of the Klu Klux Klan, chances are you wouldn’t want to be associated with them, let alone do business with them in any way. Equally, if you saw somebody dressed sharply, well presented, and were ‘glowing’ you would immediately have positive connotations about them, and at the very least be intrigued. Two extreme examples, but I’m sure you get the idea.

2) What information is presented? – Is it clear as to who we are? What we do? What we can offer? Linkedin has relevant sections for everything. From the way we put in our title, our summary about ourselves and our Job descriptions should all be fine-tuned to assure that the viewership is getting the right information in the right light. And what is considered ‘right’ is entirely what you want the viewership to take away.

3) How strong is your presence? – Do you actively engage within groups? Do you publish regular updates? Do you have at least 500 connections?

These are three key things that will inevitably impact how strong your presence is on Linkedin. By having a minimum of 500 connections leaves people to fall under the assumption that you are very well connected. As Linkedin only shows that you have ‘500+’ connections will have people wondering, how well connected you really are.

Engaging within groups and doing regular updates is an easy way to get new connections, as Linkedin is an online community you will often find that people with similar interests to yourself would like to connect, people may feel as if they have something to learn from you or even would like to have a good ol’ debate. Whatever it may be, get posting.

Twitter

The fastest-growing Social Media platform today – With just under 6000 Tweets being produced every second.

Take into account the suggested elements for Linkedin and I won’t have to bore you on how you can translate the information to match your Twitter profile.

Although I will give you a few tips:

    • Tweet regularly on industry-relevant content (staying contemporary and up to date with news will increase the chances of your content being found and is more likely to prompt engagement)
    • Even out your follower to followee ratio. Those who have heaps of followers and are following only a fraction of people are automatically perceived as intriguing. As it raises the question “Why do they have so many followers?”
  • Don’t be shy – Interact! Tweet people, start discussions, or simply leave an opinion on a Tweet, all engagement is good engagement considering the fact that it is open for the world of Twitter to see. Try Tweeting somebody with a high follower count as chances are if they respond, you will get noticed.

Facebook – Although a popular medium, not something I would primarily use for business. Unless you’re trying to impress your friends. Facebook isn’t the best place to professionally brand yourself. But take note of what is visible. Could it potentially taint your image? Do you have photos of yourself getting drunk at some party when you’re supposed to be a fitness coach? Be careful. Put your profile on private and you’ll have nothing to worry about.

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About the author

Michael O'Keeffe

A graduate from Fairfield University in New Media with a particular focus on Television, Michael has worked in social media since graduation. His expertise will offer a variety insights into how you can penetrate into the saturated executive job market.

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