It is probably one of the biggest mysteries a job seeker faces. What on earth does the LinkedIn statistics section mean?
Due to its complexity, many of us leave it be, however, if utilised correctly, it can tell us an incredible amount about the deficiencies and strengths our profile has in terms of its effectiveness for your job hunt.
Lets take a look at each section and explain it a little more.
LinkedIn Statistics Homepage
This section is the home of the statistics page. It shows you the overall profile views in the past 90 days. The number is not that significant with anything over 100 (depending on how long you have been a member of LinkedIn) is adequate.
The biggest indicator is the line graph, as it gives you an idea about the current trend your profile views are receiving. Have the changes you have done to your profile had a positive impact on your profile views? Has being more active on LinkedIn provided an upward trend?
The ultimate goal is to have this line graph moving in an upward direction, signalling your changes and effort is attracting more attention.
The information along the right hand side provides helpful information demonstrating how being more active correlates with more profile views. As you can see above, I have increased activity this week, thus LinkedIn anticipates me to have higher profile views. Usually, the more active you are on LinkedIn, the more profile views you will receive.
How You Rank For Profile Views
If you click how you rank in profile views in the top right hand corner you will be able to see how you rank against all of your connections. This section is different for every professional as it is reflective of each other’s network. For example, you may have a network of 50 connections and rank in the top 5% but that does not necessarily mean you have a strong profile.
Similarly, you may have a big network but only rank in the top 25%. This does not necessarily mean you have a weak profile, as at all depends on the types of connections you had.
A more reliable statistic in this section is how you rank among professionals like you, which gives you direct insight as how you may be competing with professionals like yourself within the keyword search.
You want to aim to be within the top 5% in this category. If you aren’t, then have a look at what those who are at the top of the list have. Use some tips from their profile to boost your ranking.
NB: This is only a feature accessible for premium members. Wondering whether you should upgrade or not?
Viewers Who Work At…
The next section gives us insights into where people viewing your profile are from and also where they work.
If you are looking to move locations, this can be very helpful to understand if you are making enough effort in connecting with people from that region. If for example, I was looking to move to New York, my profiles statistics indicate that I am an active member within this community as it is the region with the highest amount of profile views.
Also, if these profile views are coming from top-level organisations within your industry, that suggests you are networking with the right people as your profile is showing in front of the right people.
If you want a full breakdown of where everyone is specifically, then upgrade to LinkedIn premium.
Viewers With The Title…
This next section is arguably the most beneficial as it shows you what type of person is looking at your profile.
As a job seeker, we all want to see the title “recruiter” “headhunter” “HR Manager” and if not, then we need to do some serious alterations to our profile.
Staffing and recruiting and HR are great industries to be showing in the diagram on the right as well as the industry you work in. this can be used to assume your influence within the industry.
The Mysterious Anonymous “LinkedIn Member”
As a basic member, you only see the most recent 5 people who viewed your profile. As a premium member you get the entire list.
However, what you don’t get access to are the names and profiles of those “anonymous” members.
I’m just speculating here, but from experience these people are either a recruiter or headhunter, someone from the competition, or someone who is super duper tight about their privacy and settings and here’s why.
A recruiter or headhunter, although they will be more than willing to connect with you if you request it, turn this setting to private to rid themselves of constant messages people would send them if they view their profile. As I said, it is just speculation, but if you look at one of the most popular job title in my statistics it was recruiter and I know for a fact that I haven’t seen anyone with the title “recruiter” in this section within the past 30 days, despite their being plenty of “anonymous” views.
It could also be someone in an HR department of a competing company. With the desire to hire the best talent in an extremely competitive market, there is a highly competitive market for poaching competing companies best talent. They may want to keep the fact they are looking at your profile undercover.
If you want to unlock the full list of who has viewed your profile upgrade to LinkedIn premium, but if you check this part of your profile regularly, there is no real demand to purchase it for this reason.
Try it for free, it is a great resource, but be sure to cancel it if you do not want to pay for it. It operates on an auto renewal system so if you haven’t cancelled before the renewal period comes around, you will be charged.
Get the most out of your profile by checking the statistics section of your page regularly. If you want additional help in improving more specific aspects of your profile, then upload your CV to our database for a free LinkedIn appraisal.