LinkedIn – Make an Impact in Just 15 Minutes

LinkedIn – Make an Impact in Just 15 Minutes

* How to utilise LinkedIn very quickly * How to update LinkedIn regularly * What to look at on LinkedIn * LinkedIn’s benefits and results * What to expect from LinkedIn with such a small amount of input of time on a regular basis *

Make an Impact on LinkedIn in Just 15 Minutes

Some say LinkedIn is just a place to keep your resume online for others to see. Others however have realized that there are very useful ways of marketing yourself and your business on LinkedIn; it is a conduit where you can use the different applications to your personal and professional advantage. This does not have to be a time-consuming ordeal either. After the initial creation of your profile, you only need a few minutes of activity a day to leave a lasting impact and maximize your online visibility. Here are a few quick and simple ways to promote yourself on LinkedIn in 15 minutes or less!

1. Scan the feed

Start your LinkedIn session with a five-minute scan of the feed on your homepage. Members of your network may be sharing interesting articles and materials; you may also come across valuable insights from your chosen LinkedIn Today channels or the Influencers you follow. If you see an article that interests you, quickly skim it and click “like” to acknowledge the person who posted it.

2. Comment on statuses

Every so often, comment on the status updates of a few of your connections. Even a simple comment such as “Congratulations!” on a job change can nurture your relationships and help you stay visible. This may prompt others to examine your profile and even recommend an opportunity they may hear about to you.

3. LinkedIn Groups

Post some thoughts on a Featured Discussion or do a search on your areas of interest and comment on a discussion related to that subject matter. To get the largest return on your time investment, you should consider to post a discussion yourself. Asking a simple, professionally relevant question generally attracts the most comments. If you are in the marketing industry, this may include a question such as “What is your favorite marketing book?” If you’re in the tech industry, ask about what trends people are expecting in the next year.

4. Clear your inbox

Take a few minutes of session to make sure your LinkedIn Inbox is clear. Respond to messages and connection requests to show people who reach out to you that you are eager to build and nurture professional relationships. Be sure to stay formal-but-friendly in your replies.


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5. Alumni tool

Spend time expanding your network by using LinkedIn’s Alumni tool. Classmates and connections from your alma mater can be a great way to get your foot in the door at a company of interest. You can search by a specific company, industry, job function and even your college major. If you find someone who could be a great contact, reach out to them through an InMail or connection request.

6. Endorse Skills & Expertise

Endorsing the Skills & Expertise of people in your network. LinkedIn provides cues on your homepage; you can also click over to the profiles of the people who appear in your home feed and take time to review their list of Skills & Expertise and endorse the qualities you can personally vouch for. Often when you endorse other people, they will consider returning the favor.

7. Update your profile

It is essential to maintain and review your own profile. When it comes to endorsements, for instance, make sure they express the personal brand you want to demonstrate to others.  For example, if someone has endorsed you for a skill related to a former career or a skill you no longer want to pursue, it’s okay to delete that skill from your list. If there are skills you’d like to be endorsed for, go ahead and add those yourself even if no one has endorsed you for them yet. You can even reorganize your skills to put the most relevant ones on top.

Conclusion

The great thing about these tasks are that they go not have to be done on a daily basis. Scanning the feed and responding to inbox messages should be done daily, but the other tasks can be placed in a rotation. Great results can still be gained just be performing these tasks one or twice a week.

LinkedIn is a fantastic tool for the business professional. As with any other social network, the benefits of a well-maintained profile is focused on maximizing one’s visibility and outreach to others. Luckily for the busy executive, this does not have to be a time-consuming process. With 15 minutes of effort daily, you can leave a lasting impact on LinkedIn.


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About the author

Jamie McDermott

Involved in Business Development and Technologies at Career Intelligence. Based in the Fleet Street, London office since the start of 2014.

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