There are numerous factors that go into running a successful personal social media campaign. Factors like quality and frequency of posts, along with proper engagement quickly come to mind. These are evidently important; however, choosing the network that caters to your professional audience is equally as critical. To make the best social media impression possible, professionals must target the social media outlets that are ascending in popularity as well as viable to one’s business specifications.
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If a business model targets a younger audience, then markets such as Tumblr must be prioritised. While it’s not completely certain why certain networks are so popular among young people, it is highly suspected that it relates to the reality that most parents aren’t using these sites yet. Therefore, teens and young adults can use them without their parents constantly keeping tabs on them, as is the case on Facebook and other more notable networks. If your business offers a product or service that’s youth oriented, Tumblr can be an excellent choice; the best part is that competition is likely to be marginal for at least the next few years. On the other end of the spectrum, networks such as Pinterest should continue to advantageous media outlets for businesses catering to older customers; these include businesses that specialize in arts and crafts, domestic goods, and home décor.
Staying up-to-date with the latest social media platforms is just as important as hitting target audiences. It is no good to spend capital on a particular youth-centric platform if all the target audience has moved on to the next trendy site. Research has seen a consistent pattern toward sharing through image and video, rather than text-based content, as the highest growing market. Visual content will increasingly become a significant aspect of any solid marketing strategy. Other image-based social media sites like Path and Mobli will continue to expand. With this mind, businesses need to become more mindful about the ability to share photos on their websites and blogs in order to drive more significant benefits from their social media content marketing endeavors.
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Snapchat is a particular ascending social media platform. It is an app-based network where users send photos or videos that are only available for a certain amount of time, typically seconds. Roughly nineteen percent of iPhone owners use this app, and this figure is likely to expand swiftly. One of the great utilities of Snapchat is the potential to use its time restraint application for “exploding coupons;” these sales coupons will be available to users for several seconds at a time. Several marketing campaigns have capitalized on this concept to great success, and have yet to reach saturation for other prospective marketers.
Watch Out for…
Google+ is also proving to be one of the social media markets to get in on before it explodes. The network has become an integral part of Google’s grand scheme in terms of SEO, social signals, and providing a more personalised search experience. It is also capitalizing on Facebook’s necessity to monetize its social network to appease shareholders. To become a sustainable business Facebook could be pushing users into Google’s arms by using Google+. Google+ is not a source of revenue and doesn’t need to generate money, enabling it to take more audience friendly approaches to draw in even greater numbers of users. Google+ needs to be on your social media marketing purview.
Don’t Confuse Business and Personal
With the vast amount of choice available, it’s important to consider the sites relevant for your business and those relevant for your personal profile building and online networking – and don’ confuse the two. Platforms such as Twitter, G+ and LinkedIn are ideal for launching your online professional profile and giving you the ability to position yourself as a thought-leader. However, if you start to introduce Facebook to this mix, you may taint the desired impact of your professional networking efforts. Facebook is seen as a purely social site – for family, friends and to share your personal interests. To introduce work conversations into the mix here could be seen like invading a colleagues home with a work project at the weekend. This is why its so important to realise the strength and merits of each platform. Start using them all and just observe to begin with. Monitor the conversations happening and you’ll quickly understand the do’s and don’ts.
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