Do Headhunters See You As An Expert In Your Industry Niche? [Part 3]

Do Headhunters See You As An Expert In Your Industry Niche? [Part 3]

Publishing Articles on Linkedin There’s no better way to be projected as a knowledgeable professional than to publicly display it. We do it with our profiles and by listing

our experiences people are able to see what we have been a part of – But that does not highlight the extent of our professional knowledge. By producing articles on industry relevant content we are not only articulating our thoughts and ideas but potentially prompting individuals to leave a response, start a debate or at the very least ‘like’ or share our article, giving us more publicity. How can I publish on Linkedin? After logging into Linkedin, on the landing page (home page) you will see an option to ‘Share an update’ with an entry box. On the right hand side of the entry box you will see two icons. One is pencil icon when clicked takes you to the publishing page (the other is a paperclip icon, allowing you to attach files to your update). Screenshot 2014-10-15 at 16.01.26 Click onto the pencil icon and you will be taken to the following screen: Screenshot 2014-10-15 at 16.04.05 Simply enter in a Title and the actual body of the article in the ‘write your thoughts’ section. At the bottom of the page you will have options to preview, save and publish your article. What happens when somebody interacts with cvs cialis cost your article? When viewing your article on Linkedin you will see three icons: Stats The first icon signifies how many unique views your article has received since it has been posted. The idea that it only shows unique views suggests that if an individual were to view your article 100 times, it would only display as 1 unique. The second is there a generic viagra pill icon is a ‘Thumbs Up’ which signifies that a user has ‘Liked’ your article, when a user does this on Linkedin it may display on their connections’ home pages, almost equivalent to a share. Likewise with the third icon which signifies how many comments the article has received. When a user comments on your article the article title and comment herb viagra ingredients will be publically visible to the user’s connections. Each interaction whether it is a share, like or comment will publicize your article further, it could potentially set off a chain reaction which could result in your article becoming viral and receiving thousands of views. Note: When a user simply views your article, there is no knock-on effect, so we want to ensure the content is engaging enough. Creating the right content Many people have asked me for advice when it comes to writing on a particular topic, in which I always answer:

What do YOU feel will have the strongest appeal?”

Particularly if it is your first article, you want the content to be able to appeal to most of buy generic viagra canadian pharmacy your network (as opposed to writing a specialist article which may only appeal to your work colleagues or a hand full of people). More appeal = More views, and the chances increase of catching a headhunter or recruiter’s attention. It’s all in the title The first thing people are going to see is your article title. I ran a test, by publishing the exact same article on two different occasions but using different titles. The first version was posted on Monday at 9:15am with the title: ‘What is your favourite Social Media platform?’ The reason I had selected this title because it poses as a direct question, although in response people were giving one word answers and not justifying their choice. I definitely believe asking a question in the title is a great way to get people to click on your article, but I hadn’t executed it correctly. At the end of the day I had only 31 views, 2 likes and 3 comments, meaning people were commenting without even liking the post! Rookie error. The exact same article was posted on the following Monday at a very similar time (9:19am) with a different title: Facebook Vs. Twitter Vs. Linkedin – Which platform wins? This suited the article much better as I had provided an insight to each Social Media platform, it also made people actually read the article before leaving a comment, whereas before people were simply answering the question posed in the article’s title. The quality of the comments also carried a lot more weight as people voiced their opinions. The results at the end of the day where 204 views, 11 likes and 4 comments, dramatically different to the previous results – and I had ONLY changed the title. 31 views compared to 204 highlights how you can increase your chances of appealing to the right people by making a small change. Think about some thought provoking ideas and how you can present them. Using the right images I’m sure you’ve seen it before, when looking at an article published on Linkedin or Twitter you see a corresponding thumbnail attached to the article. If the image looks appealing chances are you will want to read on. Not suggesting the image alone can do all the work – but in line with the right title, you can surely create a winning combination!    

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About the author

Michael O'Keeffe

A graduate from Fairfield University in New Media with a particular focus on Television, Michael has worked in social media since graduation. His expertise will offer a variety insights into how you can penetrate into the saturated executive job market.

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