If you want to stay competitive in your professional niche, and stay competitive for executive opportunities, it is essential to maintain a prominent professional brand. One effective but under-utilized method to boost your professional profile is through the use of webinars. Webinars can be a highly effective way to build your brand, especially on LinkedIn, and improve your candidacy for executive positions.
What is a webinar?
Webinar is short-hand for web-based seminar. Webinars can be a presentation or discussion that is transmitted online using web conferencing software. Unlike webcasts, where the information is shared one-way,webinars enable interaction between the host/presenter and the audience. High quality webinar software also allow the sharing of additional assets,-including screen sharing, video, and file transfers.
What are the benefits of webinars?
Humans connect to, relate to, and trust other humans. If individuals do not build these connections with your professional brand, then they will be less likely to business with you. That is why providing a name and face is so critical to your professional profile, and this is easily accomplished with webinars.
The ability for attendees to see you communicating with them plays a tremendous role in building trust and comfort. This can even be more comfortable than face-to-face interaction for some. Combined with personal stories, particularly of past failures in which you have grown from, and you will be able to provide a positive emotional connection associated with your brand.
One of the main benefits of webinars is that they are ideal for allowing two-way communication between you, the host, and the attendees. If these individuals have a question about the presentation or the material you are showcasing, they can ask inquiries in real-time. This is a great way to help eliminate confusion, as well as demonstrate your expertise. Since the webinar host is generally an authority figure or thought leader, this gives audience members unique access. This is is both an enticing reason to attend and a way to build trust in your professional brand.
Another excellent benefit of webinars is that they are location flexible. The webinar presenter can be living in one part of the world, while the guest and audience members can participate in the webinar from another region of the world. This gives you the opportunity to spread your thought leadership, and demonstrate your professional prowess, to a global audience. From a LinkedIn vantage point, this provides the chance to draw the attention of a greater number of potential contacts. With more high quality connections, this provides heightened opportunities to catch the eye of headhunters and recruiters and learn about executive openings in your region of interest.
Webinars are a highly effective way to communicate in-depth information in an engaging format. This is critical to establishing your professional profile and catching the attention of decision-makers. The first step is deciding what your goals are and then choosing a platform and format that meets those needs. We suggest taking a look at Expertise.tv as the platform for your webinar needs. With it’s user-friendly design and excellent support, setting up your webinars- and enjoying the immediate results to your professional profile- will be a breeze. You will increase your chances at executive opportunities exponentially!