As a Senior Executive you want to demonstrate your wealth of knowledge to others, whether it be to find a new position, network with like-minded industry professionals or as part of your on-going career management, and thanks to the rise of social media there are a number of ways of achieving this. One of the best ways to share your thoughts and industry news is via your own blog. A blog provides you with a great platform from which to also promote yourself and link to your other social platforms, such as LinkedIn and Twitter. Whether you want to share a monthly update of industry specific news or your daily thoughts on a range of topics, a blog is a great way to achieve this. With the shift in focus to the creation of original content on Google’s part, your search engine optimisation (SEO) is automatically increased, resulting in better search results when someone searches for you or a topic that you have written about. [Tweet “5 Ways To Promote Yourself As A Thought Leader.”] With a blog that’s updated on a regular basis you’ll be able to present yourself as a thought leader within your industry or on a certain topic and most importantly people will be able to find you. The more you engage with your blog, the more you share via your other social media profiles and the more you get other industry
leaders and experts to share their thoughts in the comment section of your posts the more traction your blog will gain, resulting in a larger reach and better search rankings within Google – imagine being on the first page of Google when people search for your name, industry related topics and so on!The benefits of blogging have a significant impact on boosting your Search Engine Optimisation (SEO), positioning yourself as a thought leader, expanding your network and overall increasing your reputation as a professional. However if you don’t effectively market your blog then you are unlikely to profit from these benefits. In the first part of this two-part article we will list the first 5 must-do-strategies to help your blog gain the maximum number of visitors and readers as you are beginning to post your first article. 1. Choose Your Theme Wisely Too often, people think that simple themes are boring and uninspiring; however for most people, keeping it simple is the most effective and professional solution. A simple theme draws attention to the content without the distraction of loud colours or graphics. 2. Add Categories and Tags Categories and tags are important to help your blog attract attention outside of your current network, both on Google and within your blogs website. Add 10 categories that your blog will generally be talking about and add the relevant ones to each article. Tags are similar to categories, the only difference, tags help describe and define more specific topics within your article. For example, you could write a business development blog using the analogy of baking a cake. One of the potential categories could be Business Category and tag could be cake. Adding both categories and tags are important as it helps categorise your blog to found by the right people within the various search engines. [field name=iframe] 3. Add Social Media Buttons By adding follow buttons of your Social Media accounts to your blog, it helps Google recognise your blog as a credible source, boosting your blog’s ranking within the search results. I also suggest adding share buttons to help your blog be shared more easily both by yourself and your followers. Either way, both buttons will help direct traffic to your other social media sites, which in turn, will reciprocate and direct traffic back to your blog. Sharing your blog is essential! [Tweet “The need for #socialmedia sharing buttons in blogs!”] The use of social media allows your blog to reach a following not previously possible. 4. Claim Authorship One of the best additions to Google+ is the ability to claim authorship. By adding yourself as a contributor to your blog it helps increase your search engine rankings influenced by author rank. This is just another way to be found within the search engines and increase your reputation as a thought leader. 5. Understand your Audience Before you write you must ask yourself who it is you’re writing for and why you are writing. By finding a niche you are passionate about it will ensure blogs don’t feel like a burden and help to continue regular blog posts. Don’t write about yourself, rather focus on solutions and answers to the problems that can be of benefit to your audience. [Tweet “The key to understanding your blog audience.”] Although no one is interested in you, don’t neglect you. You still want this blog to represent who you are and what you stand for so be sure to stylise it in a unique way to you. Stay tuned for the second part of this two-part article to find out the next 5 must-to-strategies for building your blog and gaining a readership.
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