All Posts by Michael O'Keeffe

Last week we had a brief insight into understanding the power of personal branding Today we will be looking into how we can make an impact online. “We cannot change who we are but we can change what people


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5 Reasons Why Twitter is a Better Branding Platform Than Facebook

Introducing Twitter, with 150 Million active users strong and the number of people joining daily on the rapid incline projects a heavy contrast to Facebook – which has recently been significantly less utilised by the average


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The Power of Personal Branding

The grey area for most, that is ‘Personal Branding’. What is it? Where is it used? And how can one prosper from its digital implementation? Using classical advertising analysis I will briefly take you through the


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Blogging – 5 Ways To Promote Yourself As A Thought Leader Pt. 2

In this article, the second part of the two-part article (the first can be read here) we will look at the final 5 must-do-strategies to help your blog gain the maximum number of visitors and readers


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Blogging – 5 Ways To Promote Yourself As A Thought Leader Pt. 1

As a Senior Executive you want to demonstrate your wealth of knowledge to others, whether it be to find a new position, network with like-minded industry professionals or as part of your on-going career management, and


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Social Media: A Global Insight & The Facts You Didn’t Know

The ‘new wave’ of Social Media has been around for the better half of a decade now and we’ve all admittedly had our hands dipped in the cookie jar at some point. I’ve taken the initiative


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