As job seekers look to distinguish themselves from other candidates within the competitive job market, they aim to portray themselves as industry experts to validate to recruiters/headhunters that they are the right fit for the vacancy they are aiming to fill. As the vacancies headhunters are working on change, it is important to have a process in place that continually reminds the hiring managers and recruiters of your industry expertise. It is a term that has been coined “Thought Leader.” But what do thought leaders actually do that makes them become thought leaders? They have a LinkedIn account: But 330 million people have a LinkedIn account. Thats hardly leading anything. What else? They have a Twitter account: It is a great tool to show you are constantly keeping up to date with the latest news or trends. But 47% of people aged 30 and older now have twitter. Still a majority.
Did you know there is nearly 8,500 tweets posted every second! Check out this really cool link.
They have a blog: Now we are talking! A great way to prove your expertise about problems you have solved in the past, answers to problems you see affecting your industry, and comments on current trends shaping your field of work. This is where you can truly build your influence and become a thought ‘leader’. Yet, there is so much more to a Thought Leader than presenting unique and valuable ideas in a blog. Posting original content is only one piece of the puzzle. Consistently showing you are up-to-date with the latest trends/news occurring in your industry is another essential component. A combination of original content (from your blog) and constant stream of recent news and trends is the blueprint for a successful thought leader. The problem professionals encounter with this blueprint is the news section of this recipe for success. Most people tend to share something that has already been shared 20,000 times as opposed to being the first person to share it, where other people can share it from. Be the source. Not an outlet. Yet, how does one find this information that hasn’t already been shared 20,000 times? (Without spending every 5 minutes checking the news?) Luckily there is a simple solution. The answer: Google Alerts
Google alerts is a great tool which you can set up that sends you email updates of a news that has been added to the internet on a desired keyword chosen by you. It can send you daily, or as it happens updates to your email on whatever you ask it to send you updates on. For example, if you wanted to be kept up-to-date with news happening in the FMCG sector, you simply need to type in FMCG to the google alerts page (see image) and Google will do the rest for you. Here is how you set it up. Go to www.google.com/alerts Type in the keyword you want to be updated on. That’s it! Click “Create Alert” alert and it will then send you updates (as frequently as you select) directly to your email. Change the settings if you please. You can change the frequency of emails and the specific location/region in the world you want to be notified about. But other than that, these are the only options I would recommend changing. It is remarkably easy and the best way to keep updated on information if you were too busy one day to read the news. Browse through what you think is relevant, tweet it, incorporate the right hashtags and you can guarantee you will be one of the first people to have tweeted about it. Don’t get me wrong, continuing to share posts you may have missed out on and that are “trending” is an important aspect to your content sharing strategy, but don’t neglect the opportunity to be one of the first people to post that tweet that could go get hundreds of retweets or shares on LinkedIn. Consistently sharing the most recent and supreme articles will develop a “thought leader” reputation, where people view you as the source of all quality and recent content a noteworthy advantage whenever a headhunter or recruiter is viewing your profiles. That is a recipe to become a thought leader.
- Always tweet recent, relevant and hot news.
- Share the most professional and insightful ones on LinkedIn.
- Write blogs about such news and how it is affecting your industry and then include your proposed solutions and ideas.